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OUR STORY
A small fragrance house with a long memory.

Scent is memory
Veloura began in 2019 when perfumer Hélène Marchand left a large fragrance house in Grasse to make the scents she actually wanted to wear. Each one starts with a memory — a cedar forest at night, a last swim at sunset, her grandmother's rose garden.
Today we're a team of eleven. We still blend by hand in batches of 400 bottles and let every batch rest for six weeks before it reaches you.
- 2019
- founded in Grasse
- 12
- signature scents
- 40+
- countries
Sustainability
Refillable bottles
Return an empty bottle and get 20% off a refill. We've refilled over 18,000 bottles.
Direct sourcing
We pay growers above fair-trade prices and visit every farm we buy from.
Plastic-free packaging
Recycled cardboard, soy inks and no cellophane — ever.
FAQ's
Contact us
- 12 Rue Jean Ossola, 06130 Grasse, France
- +33 4 93 00 00 00 · Mon–Fri 9–18 CET
- hello@veloura.com · reply within 24h